Getting Started with In-App Messaging – 3 Use Cases
Recently we launched our in-app messaging and marketing platform, and we want to share some common use cases to help you get started. Based on your Localytics analytics data, our in-app messaging...
View ArticleFacebook Mobile App Install Ads Now Measured by Localytics
Localytics announced today that the company is a Facebook mobile measurement partner. New and existing Localytics customers can immediately use Localytics for attribution and measurement of Facebook...
View Article$5 Billion Spent on Shifting Marketing Automation Landscape
Whether you call it marketing automation, campaign management or the marketing cloud, about $5 billion has been spent across six major acquisitions in under three years. $4 billion has been spent in...
View ArticleCapitalizing on the Evolution of the App Business Model
Apple launched the modern smartphone era during summer 2008, and in a little less than five years, the technology giant reached 50-billion App Store downloads. During this time, apps have evolved in...
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How To Market Your Health & Fitness Apps
Localytics Account Manager Doug Carlson dives into some key mobile marketing tips & tricks for Health & Fitness Apps. Introduction Hello and welcome to another Localytics Whiteboard Wednesday....
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5 App Marketing Campaigns To Try Today
For every kind of app, acquiring loyal users and engaging those users in a meaningful, personalized way is essential to success. Of course offering a useful, informative, and fun app to being with is...
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4 Category-Specific App Marketing Campaigns Worth Exploring
If you had a chance to read our blog post about app marketing campaigns for any app category, you understand the value of engaging mobile users in personalized, contextual ways to achieve your app’s...
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New Localytics Feature: Get More Granular Conversion Data With Attributes in...
We are thrilled to announce that we’ve enriched our funnels feature with two new improvements today. These enhancements will provide our customers with more granular and useful information about the...
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Case Study: RunKeeper Drives User Engagement With A/B Testing
We are thrilled to invite you to our webinar on November 14th at 2 PM EST with RunKeeper’s Product Manager Jon Gilman and Localytics’ VP of Marketing Bernd Leger. Sign up here to join this webinar and...
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Customer Q&A: Cotap’s CEO Jim Patterson on Being Metrics-Informed
We love our customers here at Localytics, so we’re going to start featuring interviews with the mobile experts we’re lucky enough to work with every day. The first interview is with Jim Patterson, CEO...
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Introducing New Localytics Feature: Custom Dashboards
We’re always trying to save you time and make data analysis easier, and we’re excited to announce a new feature to help you do both. Localytics customers can now save their most frequently used...
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